YouTube is the world’s second-largest search engine and attracts two billion visitors every month, which shows how important it is to a business’s marketing strategy.
Like other platforms, businesses can benefit from investing in YouTube for a variety of reasons. But for some reason, companies don’t think it’s worth their time, which results in a loss of sales. Luckily, you’ve stumbled on this article because you’ve heard about the benefits of YouTube marketing and you want to learn how to use it.
Sounds like you? Don’t worry, you’ve come to the right place. Here are five reasons businesses should harness the power of YouTube marketing.
1. Tap Into YouTube’s Heavy Traffic
A major reason you should use video marketing on YouTube is so you can tap into the platform’s traffic. This is because users can watch these videos across the globe, meaning you can reach prospects in different countries. But, it’s important to brainstorm great YouTube video ideas so you stand out from the crowd.
If you need inspiration, then click here to learn more.
2. Lets You Promote Products and Events
YouTube should be on your list of marketing ideas because it lets you creatively promote products or events. For instance, business owners can post a promotional video as it’s more effective than investing in pay-per-click ads. As a result, you increase the chances of transforming prospects into customers and seeing a rise in sales.
3. Boosts Visibility on Google
Another reason you should use this form of digital marketing is that it boosts your Google ranking. One search and you’ll notice YouTube videos appear near the top, especially if you’re answering a question or interviewing an industry expert. To make this even more effective, publish great blog posts and turn this content into YouTube videos to further your reach.
4. Helps You Build Email List
Every company’s marketing campaign relies on building an extensive email list, which is why YouTube is so popular. You can embed your videos with a sign-up form so viewers can quickly add their emails to your subscriber list before returning to your content. Or, if that doesn’t work, add cards, annotations, and use lead magnets to generate interest.
5. Lets You Experiment With Multiple Video Types
It’s important to have a diverse business marketing strategy where you experient different types of videos. In your content calendar, schedule a mix of videos such as explainer tutorials, presentations, or even sales videos. For instance, businesses should take the time to answer customer questions, offer behind-the-scene glimpses, and even go live if you have something important to share.
Use Our YouTube Marketing Tips Today
Hopefully, after reading this article, you’ll use our YouTube marketing tips.
There are many advantages of using this platform, such as letting you access YouTube’s heavy traffic, playing around with different types of content, and boosting your visibility on Google. It also lets you build an email list and promote your products or services. What’s not to love?
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